Janine Jellars

Hello.

I am an author, editor and content director with almost 20 years’ experience across publishing, advertising agency and corporate environments. I am obsessed with taking African stories to the world, and uplifting women’s voices. I hold a Master’s in Business Administration from the Gordon Institute of Business Science (GIBS), as well as a BPhil Honours in Journalism from Stellenbosch University. I have authored two books (so far).

What I do.

Author

After a decade of writing about the politics of the natural hair movement, I wrote The Big South African Hair Book (2021). My debut novel, When the Filter Fades (2023), focuses on the agendas, aspirations and ambitions of three women in Joburg.
Brand Marketing

My background in editorial, corporate and agency spaces has contributed to my expertise as a multi-platform communications authority. I have extensive experience in all aspects of brand marketing & communications.
Public Speaking

From panel participant to facilitator and interviewer, I am an experienced host, MC, and public speaker. I have interviewed high profile individuals, such as Michelle Obama and Rihanna, and delivered talks at international tech companies, such as Meta.
Digital Communications

I have managed social media business units (content, analytics and response) at firms such as Cell C and Coca-Cola. As an entrepreneur, I have delivered strategic social and digital support to small and medium enterprises.